The Importance of Trade Show Graphics

At Display Dynamics we don’t just build your booth – we build your brand. Branding your company image or logo with the public is an important step in the overall long term success of your business. Implementing an iconic design for your logo and general corporate image can make it easy for potential leads to recognize your booth at a trade show. Why spend countless hours trying to develop your own design, when you can engage Calgary’s most professional trade show company to help you achieve your goals? We have experienced staff that can work with you to create compelling designs that will set you apart from your competitors.

When designing your booth, choosing the correct colours and graphics are an important decision in the creative process. You’ll want to choose colours based on your logo, the products or services you are marketing at the trade show. Novelty products such as toys or children’s clothes will call for a colourful interactive display, while somber products like medical supplies or financial instructions use basic and simple colour textures. Your display should be in colour harmony with your products and logo so your booth image is pleasing to the eye, but bold enough to stop trade show attendees.

Preparing trade show booth graphic is a specialized profession and not every printing house has the equipment needed to produce the graphics for your trade show booth. If you recently attended trade shows and your booth traffic was disappointing, you might want to reevaluate your booth Did you have the right colours, themes or materials? Perhaps it is as simple as implementing a pop up display instead of signage printed from the office. After all, you need every edge you can get to attract the attention of potential clients and buyers.

For more information on our services, visit displaydynamics.ca or contact us!