Artwork Guidelines

Artwork Guidelines

Digital Artwork Requirements

We pride ourselves on consistently producing high quality large-format graphics that often exceed our customers’ expectations. In an effort to avoid project delays and potential extra costs, Display Dynamics has created these artwork requirements to assist you in preparing and providing us with digital files that meet necessary criteria. Following these guidelines will help ensure that your projects are not only completed accurately, but on time as well.

Quick-Start Guide

  • Preferred design applications: Adobe Illustrator® and Adobe Photoshop®
  • Download or request an artwork template from your Account Executive (Illustrator® and PDF format only)
  • Specify Pantone® Coated colour swatches in your vector-based artwork
  • Do not convert Pantones® to CMYK or RGB
  • Resolution of raster images must be 110dpi (110ppi) at 100% final output size
  • Gradients over a distance of 12 inches should be created in Adobe Photoshop® to avoid banding
  • Convert all fonts to outlines/curves
  • Include a PDF or hardcopy proof of your final layout

Supported Transfer Media


  • Avoid most font problems by converting your text to outlines/curves
  • In some cases, we require that your text remain editable in order to perform text changes or corrections. In such instances where this is necessary, be sure to submit all PostScript, TrueType and/or OpenType fonts used in your layout.

Colour Matching

  • Raster images and/or artwork layouts can be saved in RGB colour mode for a wider printable colour gamut.
  • When designing in Illustrator®, choose swatches from the Pantone® Coated colour library. Artwork elements using these swatches will be colour matched to a Pantone® Solid Coated Formula Guide.
  • If specifying Pantone® Coated colour swatches in Photoshop®, be sure to indicate the Pantone® swatch numbers/names on a hardcopy proof of your artwork.
  • A good way to ensure desired colour output is to provide colour-correct hard copy materials that can be used as references for matching specific colours. This is particularly useful when you would like to ensure that your final display colours match other marketing materials such as business cards, brochures, etc.

Supported Software:

Adobe Illustrator® is our most preferred file format for supplying layouts and vector artwork with maximum compatibility and flexibility. Template files are available for most display systems should you use this format.

  • If possible, specify Pantone® Coated colour swatches. (Important: avoid renaming the Pantone® swatches or converting them to CMYK and/or RGB).
  • Design your artwork at 10% of final output size ensuring that your linked raster images are at the proper resolution.
  • Link all raster images in your Illustrator® layout by checking the 'Link' box when placing an image. Ensure that all linked images are included with your artwork submission. (Note: submitting your Illustrator® layout with embedded raster images limits our ability to perform colour corrections on these particular images within your file).
  • Gradients or blends over distances greater than 12 inches are susceptible to banding or 'stepping' in large-format printing. For desirable output results, gradients should always be rasterized meaning that these types of effects should be created in Adobe Photoshop®

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